What should retailers know about Russian attitudes to parcel deliveries?

LinkedIn Twitter Facebook

 

Author: Yulia Kosolapova, International Department, Boxberry International Parcel Service

According to research from the Russian Association of Internet Trade Companies (AKIT), in 2015 Russian consumers made 64.1 million orders from cross-border retailers.

China is still Russia’s largest international trading partner but around 25% of the total cross-border volume is comprised of purchases from European online stores.

 

Russia offers a potentially attractive market for international merchants, however the market needs careful consideration in order to get it right. Things to take into account include the distinctly different Russian way of thinking, along with the legal rules and political context of the country. It is said: once in Russia, do as Russians do.

 

So, what do foreign online retailers need to know about Russian customers’ preferences?

 

As per primary research from Boxberry, 75% of Russian recipients choose delivery to a parcel office, whereas the remaining 25% prefer a courier, markedly different from consumer preferences in many other European countries.

 

Cross-Border eCommerce with Russia - Parcel delivery in Russia

So, why is this the case in Russia? There are three primary reasons we might identify:

 

Cheaper shipping costs for the customer
Frankly speaking, Russians like saving money. Courier delivery costs are about 30% higher than pick-up from a parcel office. Moreover, within the country, most retailers provide discounts on this type of delivery as part of their advertising campaigns, which can even include free delivery to a parcel office. Therefore, Russian buyers have become used to inexpensive shipping and don’t expect high rates from foreign stores either.

 

Widespread chain of parcel offices
The largest Russian courier companies have thousands of pick-up points across the country, which is particularly important in a country as vast as Russia. Before completing their order, the customer chooses the most convenient location, close to their home or office. As a rule, parcel offices are situated in the most densely populated districts and they stay open till 8pm.

 

Time management
Deliveries by courier usually take longer to arrive compared to delivery to parcel offices. As there are so many across Russia, customers don’t usually have to queue for too long to collect their parcels. Moreover, they have 14 days to pick up a parcel and can even request longer if necessary.

 

In conclusion, retailers should remember these key findings about Russian customers above all else: price and convenience are most important when deciding on delivery options.

 

 

For more information, please consult our Russia cross-border eCommerce country guide.

LinkedIn Twitter Facebook

5 tips for breaking into online retail in France

5 tips for breaking into online retail in France

France boasts being the 5th largest eCommerce market in the world and with an expectation to exceed €80 billion turnover in 2017, for those looking to enter this thriving online market here are five tips that could help you to break into the French online retail space.
Interview with Melanie Smallwood, International Buying Director at Global Fashion Group

Interview with Melanie Smallwood, International Buying Director at Global Fashion Group

eCommerce Worldwide Cross-Border Summit 2017 - Ahead of our annual event on 24th May, we interview Melanie Smallwood, International Buying Director at Global Fashion Group, to learn from her experience and knowledge in cross-border trading around the world.
Interview with Gregor McMillan, Business Development, China at The Hut Group

Interview with Gregor McMillan, Business Development, China at The Hut Group

eCommerce Worldwide Cross-Border Summit 2017 - Ahead of our annual event on 24th May, we interview Gregor McMillan, Business Development, China at The Hut Group, to learn from his experience and knowledge in cross-border trading into China.
Interview with Michael Truluck, CEO at La Redoute

Interview with Michael Truluck, CEO at La Redoute

eCommerce Worldwide Cross-Border Summit 2017 - Ahead of our annual event on 24th May, we interview Michael Truluck, CEO at La Redoute, to learn from his experience and knowledge in cross-border trading.
The latest view on eCommerce in Germany

The latest view on eCommerce in Germany

There are many benefits to entering the German eCommerce market - it’s the 3rd largest online market in Europe and has a very high internet penetration rate, but what other staistics do you need to know before entering this lucrative country?
How to use colour in cross-border online retail

How to use colour in cross-border online retail

Did you know colour can be an important driver of eCommerce sales? Research suggests 85% of buyers make their purchasing decision based on colour so getting it wrong could be a fundamental disaster for any online business. So what is the right colour to use?
Interview with Richard Longhurst, Co-Founder and Director at Lovehoney

Interview with Richard Longhurst, Co-Founder and Director at Lovehoney

eCommerce Worldwide Cross-Border Summit 2017 - Ahead of our annual event on 24th May, we interview Richard Longhurst, Co-Founder and Director at Lovehoney, to learn from his experience and knowledge in cross-border trading.
Building an eCommerce fraud prevention strategy for Germany

Building an eCommerce fraud prevention strategy for Germany

Being the world’s fifth largest eCommerce market, Germany has become an exceptionally popular destination for online merchants looking to sell their goods and services. However, retailers should still be aware of the high levels of fraud to do with their number one payment method. Therefore, what do you need to know about building an eCommerce fraud prevention strategy for Germany?
Interview with Kai Li, Vice President of International at Revolve

Interview with Kai Li, Vice President of International at Revolve

eCommerce Worldwide Cross-Border Summit 2017 - Ahead of our annual event on 24th May, we interview Kai Li, Vice President of International at Revolve Clothing, to learn from his experience and knowledge in cross-border trading.
How does device usage differ in France, Germany, and the UK?

How does device usage differ in France, Germany, and the UK?

It is well known that the use of smartphones and tablets has grown rapidly but which device dominates the traffic and at what time of day across France, Germany and UK? And how does device usage differ between these Countries?

Contact Us

eCommerce Worldwide
2 Ching Court
49-53 Monmouth St
London
WC2H 9EY

Tel: 0203 696 0980
2016© eCommerce Worldwide

Keep In Touch

powered by Affino

About eCommerce Worldwide

eCommerce Worldwide provides online retailers with all the information, and resources, they need to develop cross-border strategies for entering new markets around the world
Read More