What should retailers know about Russian attitudes to parcel deliveries?

LinkedIn Twitter Facebook

 

Author: Yulia Kosolapova, International Department, Boxberry International Parcel Service

According to research from the Russian Association of Internet Trade Companies (AKIT), in 2015 Russian consumers made 64.1 million orders from cross-border retailers.

China is still Russia’s largest international trading partner but around 25% of the total cross-border volume is comprised of purchases from European online stores.

 

Russia offers a potentially attractive market for international merchants, however the market needs careful consideration in order to get it right. Things to take into account include the distinctly different Russian way of thinking, along with the legal rules and political context of the country. It is said: once in Russia, do as Russians do.

 

So, what do foreign online retailers need to know about Russian customers’ preferences?

 

As per primary research from Boxberry, 75% of Russian recipients choose delivery to a parcel office, whereas the remaining 25% prefer a courier, markedly different from consumer preferences in many other European countries.

 

Cross-Border eCommerce with Russia - Parcel delivery in Russia

So, why is this the case in Russia? There are three primary reasons we might identify:

 

Cheaper shipping costs for the customer
Frankly speaking, Russians like saving money. Courier delivery costs are about 30% higher than pick-up from a parcel office. Moreover, within the country, most retailers provide discounts on this type of delivery as part of their advertising campaigns, which can even include free delivery to a parcel office. Therefore, Russian buyers have become used to inexpensive shipping and don’t expect high rates from foreign stores either.

 

Widespread chain of parcel offices
The largest Russian courier companies have thousands of pick-up points across the country, which is particularly important in a country as vast as Russia. Before completing their order, the customer chooses the most convenient location, close to their home or office. As a rule, parcel offices are situated in the most densely populated districts and they stay open till 8pm.

 

Time management
Deliveries by courier usually take longer to arrive compared to delivery to parcel offices. As there are so many across Russia, customers don’t usually have to queue for too long to collect their parcels. Moreover, they have 14 days to pick up a parcel and can even request longer if necessary.

 

In conclusion, retailers should remember these key findings about Russian customers above all else: price and convenience are most important when deciding on delivery options.

 

 

For more information, please consult our Russia cross-border eCommerce country guide.

LinkedIn Twitter Facebook

Understanding the Current Global eCommerce Localisation Trends

Understanding the Current Global eCommerce Localisation Trends

Localisation has become key to success online and savvy brands and online retailers have adopted innovative approaches to localisation in order to provide the best experience for their target customers while retaining their brand identity and tone of voice in all of the markets that they operate. So how are retailers applying localisation strategies across the world and how are demands shifting?
How to ship with Fulfilled by Amazon

How to ship with Fulfilled by Amazon

If you shop on Amazon, you may often see the term ‘Fulfilled by Amazon’ meaning that you’re buying a good not from Amazon, but from a third party seller. Fulfilled by Amazon, or FBA, selling is where a third party stores their goods in Amazon warehouses, and Amazon then uses them to fulfil listings. But what does it take to sell your goods as Fulfilled by Amazon?
The legal landscape for online retail in Canada

The legal landscape for online retail in Canada

The legal situation around online retail in Canada is complicated by its general devolution from federal to province / territory level. In theory this means 13 different sets of terms and conditions needed. In practice, there is a very high degree of uniformity. This article looks into Canadas legal system from an online retailers position.
Online retail competition in Canada

Online retail competition in Canada

Canadians are amongst the most prolific cross-border eCommerce purchasers in the world - however, something to think about is that more and more local retailers, who previously were poor at eCommerce, are increasingly now getting better at it. This article looks at some of the top retailers in the Canadian eCommerce market to help you understand the competitive landscape there.
The Size of the Canada Retail Market

The Size of the Canada Retail Market

With the presence of US retailers in Canada unsurprising, some may find it hard to believe that not all northward ventures have ended in success. Therefore, you shouldn’t assume that the presence of a US giant means that other cross-border retail efforts would be hopeless. This article looks at the value of the total retail market in Canada and outlines the current competitive landscape there.
Online retail marketing in Canada

Online retail marketing in Canada

With internet and device penetration significant and online browsing behaviour fairly typical of a developed market, the landscape of online marketing looks very familiar to highly connected countries. However, retailers should be aware of the subtle but significant differences between the Canadian and the UK markets. This article looks at use of marketing methods for online retailers in Canada.
Connectivity and online behaviour in Canada

Connectivity and online behaviour in Canada

With typical online behaviour similar to other western counties, the Canadian eCommerce market can be seen as very appealing to cross-border retail. Exploring its sophisticated infrastructure, this article looks at the details of Canadian shoppers’ behaviour online, and examines some of the demographic nuances in internet access, online activity, and device preferences.
Online retail payment methods in Canada

Online retail payment methods in Canada

In different markets, shoppers can have varying preferences when it comes to making payments for orders on eCommerce sites. Canada is no exception but happily, there is more of an opportunity than a challenge when it comes to online retail payment in Canada. This article looks at the online retail payment methods within the Canadian eCommerce market.
Online shopping behaviour in Canada

Online shopping behaviour in Canada

When Canadian Shoppers buy online, how do they go about it, and what do they buy? With the use of mobile growing and the use of various devices for online shopping looking similar to trends in the UK, Canadian eCommerce has been a sleeping giant, but it’s waking up. And quickly. This article looks at the online shopping behaviour of the Canadian eCommerce market.
Online Retail Logistics in Canada

Online Retail Logistics in Canada

How should you go about planning your logistics strategy for servicing the Canadian eCommerce market and what are the options available? Canada is a spectacular 9,306 km from extreme east to extreme west so for any non-Canadian retailer looking for delivery partners to ship into the country, only large players with the scale to cover such a geography are particularly relevant. This article looks at the online retail logistics within Canada and how this impacts its eCommerce market.

Contact Us

eCommerce Worldwide
2 Ching Court
49-53 Monmouth St
London
WC2H 9EY

Tel: 0203 696 0980
2017© eCommerce Worldwide

Keep In Touch

powered by Affino

About eCommerce Worldwide

eCommerce Worldwide provides online retailers with all the information, and resources, they need to develop cross-border strategies for entering new markets around the world
Read More