What do I need to know about returns in Germany?

LinkedIn Twitter Facebook

 

Author: Armand Farsi, Director of the eCommerce Competence Center, Arvato

 

Let’s be honest: Based on German shopping habits, high return rates should be accounted for in every realistic fashion ecommerce business in Germany. However, there are ways to mitigate and control that pattern.

 

 

1. Understand your returns

Analysing returns forms and reason codes is essential.

 

 

2. Offer relevant product content

High-definition photos, zoom and rotate functions, detailed product descriptions and shoppers’ reviews are some of many measures to avoid the product not meeting the customers' expectations.

 

 

3. Manage your range according to the number of returns

Analyse which of your products exhibit high return rates with high sales shares. Then check how you can improve the presentation of the goods (see point 2).

 

 

4. Recognise shopping basket patterns

Returns also have negative consequences for the environment. Customers can be reminded of this with pop-ups, e.g. when selection (multi-size) orders are generated.

 

 

Returns in Germany eCommerce Companies

 

5. Guide payment method selection

Guide the choice of payment method through tactics such as incentivising low returns payment methods (e.g. credit card, PayPal etc.)

 

 

6. Check your shipping service

Click & collect orders generally have higher returns rate because customers can oversee to pick them up on time, the goods then go back as a return. Pro-actively inform and remind your customers of their orders. Another important factor is speed: The longer the consignment is in transit, the greater the probability of it being returned. Retailers can counteract this by promoting fast carriers or by subsidising express delivery.

 

 

7. Actively manage your customers

You can guide the behaviour of your customers within certain limits by rewarding non-returns. Other possibilities include charging for returns or providing information explaining the negative effects of returns on the environment.

 

 

8. Analyse the traffic channels and control your marketing budgets

Optimise your online marketing by using profitable channels with low return rates.

 

 

LinkedIn Twitter Facebook

The legal landscape for online retail in Canada

The legal landscape for online retail in Canada

The legal situation around online retail in Canada is complicated by its general devolution from federal to province / territory level. In theory this means 13 different sets of terms and conditions needed. In practice, there is a very high degree of uniformity. This article looks into Canadas legal system from an online retailers position.
Online retail competition in Canada

Online retail competition in Canada

Canadians are amongst the most prolific cross-border eCommerce purchasers in the world - however, something to think about is that more and more local retailers, who previously were poor at eCommerce, are increasingly now getting better at it. This article looks at some of the top retailers in the Canadian eCommerce market to help you understand the competitive landscape there.
The Size of the Canada Retail Market

The Size of the Canada Retail Market

With the presence of US retailers in Canada unsurprising, some may find it hard to believe that not all northward ventures have ended in success. Therefore, you shouldn’t assume that the presence of a US giant means that other cross-border retail efforts would be hopeless. This article looks at the value of the total retail market in Canada and outlines the current competitive landscape there.
Online retail marketing in Canada

Online retail marketing in Canada

With internet and device penetration significant and online browsing behaviour fairly typical of a developed market, the landscape of online marketing looks very familiar to highly connected countries. However, retailers should be aware of the subtle but significant differences between the Canadian and the UK markets. This article looks at use of marketing methods for online retailers in Canada.
Connectivity and online behaviour in Canada

Connectivity and online behaviour in Canada

With typical online behaviour similar to other western counties, the Canadian eCommerce market can be seen as very appealing to cross-border retail. Exploring its sophisticated infrastructure, this article looks at the details of Canadian shoppers’ behaviour online, and examines some of the demographic nuances in internet access, online activity, and device preferences.
Online retail payment methods in Canada

Online retail payment methods in Canada

In different markets, shoppers can have varying preferences when it comes to making payments for orders on eCommerce sites. Canada is no exception but happily, there is more of an opportunity than a challenge when it comes to online retail payment in Canada. This article looks at the online retail payment methods within the Canadian eCommerce market.
Online shopping behaviour in Canada

Online shopping behaviour in Canada

When Canadian Shoppers buy online, how do they go about it, and what do they buy? With the use of mobile growing and the use of various devices for online shopping looking similar to trends in the UK, Canadian eCommerce has been a sleeping giant, but it’s waking up. And quickly. This article looks at the online shopping behaviour of the Canadian eCommerce market.
Online Retail Logistics in Canada

Online Retail Logistics in Canada

How should you go about planning your logistics strategy for servicing the Canadian eCommerce market and what are the options available? Canada is a spectacular 9,306 km from extreme east to extreme west so for any non-Canadian retailer looking for delivery partners to ship into the country, only large players with the scale to cover such a geography are particularly relevant. This article looks at the online retail logistics within Canada and how this impacts its eCommerce market.
5 tips for breaking into online retail in France

5 tips for breaking into online retail in France

France boasts being the 5th largest eCommerce market in the world and with an expectation to exceed €80 billion turnover in 2017, for those looking to enter this thriving online market here are five tips that could help you to break into the French online retail space.
Five things we learned at the eCommerce Worldwide Cross-Border Summit 2017

Five things we learned at the eCommerce Worldwide Cross-Border Summit 2017

On the 24th May 2017, we hosted our third annual Cross-Border Summit at the ExCeL London. Delegates from retailers and solution providers across the globe came to hear and share the latest insight on cross-border trading. But what were the key takeaways from the day?

Contact Us

eCommerce Worldwide
2 Ching Court
49-53 Monmouth St
London
WC2H 9EY

Tel: 0203 696 0980
2017© eCommerce Worldwide

Keep In Touch

powered by Affino

About eCommerce Worldwide

eCommerce Worldwide provides online retailers with all the information, and resources, they need to develop cross-border strategies for entering new markets around the world
Read More