MENU

What do I need to know about customer expectation in China?

LinkedIn Twitter Facebook

 

Author: Christina Xu, Business Solutions Manager, Webcertain

 

China offers huge opportunities for retailers; Chinese consumers are currently buying online from over 100 countries and it is predicted that the number of cross-border consumers will reach 36 million by 2018.

Take Amazon for example; in the first 6 months in 2016 alone, cross-border sales on Amazon are four times higher than the same period in 2015.

 

The opportunities are definitely there, but so are the challenges. Whether or not a business can succeed in China comes down to how much it knows about the consumers it’s targeting.

 

The majority of the Chinese buyers online are young, well-educated, with high incomes and there are a few things which are very important to this group.

 

Consumer eCommerce in China Banner

 

Quality and brand
The boom of cross-border purchases came about due to the lack of trust consumers had in domestic brands, so they started to seek brands and products outside of China to fulfil their needs for safe, quality products, particularly for food and skin care products. Consumers expect that the brand is well-known, at least in its home country and place a lot of value on recommendations by either celebrities or word-of-mouth endorsements. Consumers are eager to find out lots about your brand and its quality, so make sure that information is easy to find online and in your product descriptions.

 

Country of origin
As Western markets, in general, are more regulated, the country of origin is a symbol of quality assurance, even if the brand is not well-known. Chinese consumers will seek the country of origin information, so making it visible and easy to find will help drive sales.

 

Bargains
Another reason Chinese consumers are keen on cross-border shopping is because many products are much cheaper outside of China, due to the heavy import tax and additional costs imposed on products. This typically applies to most designer brands in the clothing and cosmetic categories; buyers are always looking for genuine, quality products from abroad that cost less than they would in China.

 

Uniqueness
For Chinese customers, purchases are not just about acquiring a product, but also elevating their social status. A good purchase will make people feel good in their social circle; the more unique a product, the more it will stand out from the competition and appeal to consumers.

 

Delivery
Finally, express delivery is essential. Chinese domestic carriers can reach any corner of China within a week, and the delivery cost is normally covered by the sellers. When it comes to cross-border eCommerce, the consumers expect the same level of service from overseas vendors.

 

LinkedIn Twitter Facebook

Building an eCommerce fraud prevention strategy for Germany

Building an eCommerce fraud prevention strategy for Germany

Being the world’s fifth largest eCommerce market, Germany has become an exceptionally popular destination for online merchants looking to sell their goods and services. However, retailers should still be aware of the high levels of fraud to do with their number one payment method. Therefore, what do you need to know about building an eCommerce fraud prevention strategy for Germany?
Interview with Kai Li, Vice President of International at Revolve

Interview with Kai Li, Vice President of International at Revolve

eCommerce Worldwide Cross-Border Summit 2017 - Ahead of our annual event on 24th May, we interview Kai Li, Vice President of International at Revolve Clothing, to learn from his experience and knowledge in cross-border trading.
How does device usage differ in France, Germany, and the UK?

How does device usage differ in France, Germany, and the UK?

It is well known that the use of smartphones and tablets has grown rapidly but which device dominates the traffic and at what time of day across France, Germany and UK? And how does device usage differ between these Countries?
Delivery into Russia: what you need to know

Delivery into Russia: what you need to know

Online retailers know the opportunities that comes with expansion into Russia but entering this massive market comes with its delivery challenges. However, what do you need to know about trading and delivery into Russia?
Using non-commercial organisations to grow your online retail business in Russia

Using non-commercial organisations to grow your online retail business in Russia

Russia is frequently perceived by foreign retailers as a complicated and risky environment but there are a number of organisations in Russia that can help you understand this market environment and the rules by which the market plays. But who are they?
Agenda Announced for eCommerce Worldwide Cross-Border Summit 2017

Agenda Announced for eCommerce Worldwide Cross-Border Summit 2017

The agenda has been announced for the eCommerce Worldwide Cross-Border Summit and it boasts a wealth of retail experts with years of experience between them in expanding their brands overseas.
What can UK online retailers learn from major sales events in China?

What can UK online retailers learn from major sales events in China?

By cleverly orchestrating a string of headline-grabbing shopping holidays throughout the year, China is reinventing retail. But why are Chinese consumers embracing these shopping frenzies so readily and offers and how can overseas retailers learn from this to gain and maintain the competitive edge?
How WeChat is used for Business

How WeChat is used for Business

WeChat has been a hot topic for many marketers for a long time. However, how much do we really know about the most used social network in China? And how is WeChat used for business?
Ecommerce in Australasia

Ecommerce in Australasia

The New Zealand and Australia cross-border eCommerce markets are booming and it is looking to continue this way for the coming years. With almost 17 million savvy and highly engaged online shoppers in the region, what do you need to know about these eCommerce markets and which are the most successful retail sites there?
Ecommerce shipping to Australia

Ecommerce shipping to Australia

It’s easy for any retailer to be attracted to the impressive digital adoption Australia has taken with online retail sales of USD $9.5 bn last year. However, this success is not without its challenges as shipping into this widely fragmented country can affect your business - but how?

Contact Us

eCommerce Worldwide
2 Ching Court
49-53 Monmouth St
London
WC2H 9EY

Tel: 0203 696 0980
2016© eCommerce Worldwide

Keep In Touch

powered by Affino

About eCommerce Worldwide

eCommerce Worldwide provides online retailers with all the information, and resources, they need to develop cross-border strategies for entering new markets around the world
Read More