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Unlocking Brazils e-commerce potential

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In 2014, Brazilian e-commerce got a boost from imported goods. Last year, cross-border transactions accounted for USD 2.7 billion, or 9% of all e-commerce transactions. During the Christmas purchase rush, E-Bit reports that four out of ten Brazilians made an international online purchase, up from three out of ten in January of the same year.


The weakening of the Real in 2015 will likely put a dent in the online purchase of imports, but 2013-2014 whet the appetite of Brazil’s middle class for foreign goods. In 2013, some analysts estimate that PayPal captured about $250 million USD of purchases on Brazilian issued credit cards from Brazilian merchants versus a whopping $1 billion of PayPal purchases spent by Brazilians using international credit cards at foreign sites, for delivery outside Brazil.

 


 

Article by Lindsay Lehr, Senior Director, Americas Market Intelligence

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