Snapchat - The world’s fastest growing social media

LinkedIn Twitter Facebook

 

Author: Dmac Media

 

The digital world has seen its fair share of trends and fads, particularly in relation to social media platforms. The rise and fall of Bebo will be remembered as the most prolific, with the unprecedented speed of the social platform’s demise catching many people by surprise. Nowadays, marketing managers the world over adopt a laissez faire attitude to emerging social technology.

 

The latest addition to the social environment, Snapchat, was thought by most to be a passing fad that would soon become a distant memory of a particular demographic. How wrong they were. Since its creation in 2011 Snapchat has become the fastest growing social network worldwide and has been adopted by an ever-increasing portion of Irish users.

 

According to Ipsos MRBI, over 85% of 15–18 years old in Ireland own a Snapchat account with 85% of these using the app on a daily basis. Not necessarily a shocking statistic as most would identify this demographic as the app’s primary users. More interesting is Snapchat’s adoption among older demographics. A whopping 35% of 25–34 year olds in Ireland are Snapchat account holders with a little over half using the app on a daily basis. This figure continues to grow. The application’s unrivalled growth in popularity is attributed by many to the extremely short lifespan of messages coupled with the level of creativity users can demonstrate via the app.

 

Snapchat popular Social Media in Ireland

 

For those who haven’t seen or used Snapchat, the application itself allows people to capture images via their phones camera, before utilising additional features such as text, drawings or graphic overlays to craft the perfect message. Once satisfied they can then send their final creation to one or to a group of ‘friends’. When the recipient opens the message the image appears on their screen for a predetermined timeframe as selected by the sender.

 

The clever ‘My Story’ feature allows users to broadcast their ‘snap’ to their entire friends list with the click of button presenting the user with the opportunity to broadcast the daily events in their life to a wider audience. The application also boasts a whole load of additional features such as direct messaging, video editing and screenshotting technology that allows receivers save the content that appeals to them most.

 

From the outside, Snapchat’s use for business may not seem apparent, however for Irish content marketers and ecommerce businesses, Snapchat is fast becoming a pivotal factor in their social media strategy.

 

In a world where distributing clever, relevant content to a target audience is driving profitable customer actions, Snapchat empowers marketers to reach customers in a way never seen before.

 

Snapchat’s clever technology gives customers a behind-the-scenes look at the business while sneak peaks and stock previews tantalise customers, ultimately driving sales. Projecting the personality of a business has never been easier thanks to Snapchat’s ‘My Story’ feature, while running competitions via Snapchat gives customers the opportunity to engage with the business and demonstrate their creativity.

 

In May 2016, Snapchat began testing ecommerce integrations with the application. Joanna Coles, a member of Snapchat’s board of directors, has said that they were hoping Snapchat would “morph into an ecommerce platform where consumers would be able to buy from it.” Although at this stage it is unclear what shape these integrations will take, if successful, Snapchat looks set to become one of Ireland’s largest ecommerce platforms and as such, should be a key consideration for new businesses entering the Irish market.

 

LinkedIn Twitter Facebook

Royal Mail Sponsor

Register today for unlimited article views, and unique insights

Register Now

Black Friday growing strongly in Brazil

Black Friday growing strongly in Brazil

The phenomenal performance of Black Friday rippled around the world and Brazil was no different with eCommerce Brasil reporting billions in sales. So what are the figures coming out of Brasil on this bargain-hunting shopping day?
eCommerce in Brazil: Going local is key

eCommerce in Brazil: Going local is key

As with anywhere, Brazil has its fair share of problems – but with a population of 200 million, a tech-savvy and consumption-driven middle class and arguably the most internet-connected population in the world, is Brazil seen as a necessary evil for international merchants looking to expand internationally?
Why international e-tailers should re-visit the top of the funnel

Why international e-tailers should re-visit the top of the funnel

The role of brand awareness is increasingly critical to international expansion and with various platforms offering better reach and targeting than ever before, why is it important for international retailers to revisit the top of the funnel to help create a more compelling picture?
Quality of delivery offer important to Dutch shoppers

Quality of delivery offer important to Dutch shoppers

Cross-border eCommerce in Belgium and the Netherlands is making big strides and with a population of 28 million people and combined GDP of €1.08trn and English spoken widely, it’s no wonder it offers an attractive market to international merchants looking to expand into new territories. But does the quality of delivery offered that important to Dutch shoppers?
How to maximise your chances of success in India

How to maximise your chances of success in India

eCommerce is growing at an unprecedented rate in India thanks to a number of factors and with the percentage of online retail sales growing rapidly, what do retailers need to consider in order to maximise their chances of success in India?
What do Russian consumers want when it comes to cross-border shopping?

What do Russian consumers want when it comes to cross-border shopping?

Russia is the 9th biggest country in the world with roughly 30 million online Russian shoppers in 2015 which only continue to grows in 2016. However, with cross-border shopping being the fastest-growing segment of the Russian eCommerce market, what do Russian consumers want when it comes to cross-border shopping?
The importance of understanding what it is to be Russian

The importance of understanding what it is to be Russian

Russia, in terms of internet penetration, did lag behind most other European countries but is rapidly playing catch up. Not surprisingly, eCommerce has increased alongside internet penetration with an estimated 148 million orders generated in 2015. But with so many unknowns surrounding entering the Russian market, what are the golden rules?
What should retailers know about Russian attitudes to parcel deliveries?

What should retailers know about Russian attitudes to parcel deliveries?

Russia offers a potentially attractive market for international merchants, however the market needs careful consideration in order to get it right. Things to take into account include the distinctly different Russian way of thinking, along with the legal rules and political context of the country. So what are the key things retailers need to know?
Retail Pricing in a post-Brexit world

Retail Pricing in a post-Brexit world

Since Brexit, a number of events have taken place which has meant the price of items has significantly dropped in the UK. But what are the affects of the UK leaving the European Union on retail pricing?
Australia extends tax to foreign eCommerce

Australia extends tax to foreign eCommerce

For a number of valid reasons, Australia is still a destination firmly in the minds of any business looking to expand into the APAC region. With an attractive foreign eCommerce tax law favoring companies coming into Australia, what are the big changes coming down the line in 2017?

Contact Us

eCommerce Worldwide
2 Ching Court
49-53 Monmouth St
London
WC2H 9EY

Tel: 0203 696 0980
2016© eCommerce Worldwide

Keep In Touch

powered by Affino

About eCommerce Worldwide

eCommerce Worldwide provides online retailers with all the information, and resources, they need to develop cross-border strategies for entering new markets around the world
Read More