Online and mobile habits among Irish consumers?

LinkedIn Twitter Facebook

 

Author: Andy Mulcahy, Editor, eCommerce Worldwide and IMRG

 

The Republic ranks closely behind the UK and ahead of the EU average in terms of the EC’s Digital Economy and Society Index (DESI).

DESI is a mechanism by which the EC measures the relative maturity of an EU member state against the objectives of the Digital Agenda – a drive to increase the digital economies of EU member states and thereby promoting digitally-enabled cross-border trade, otherwise known as the Digital Single Market.

 

There is an interesting split in levels of internet access (77% in the north for example), partly reflecting the rural nature of much of the country. Demographically, there is also an interesting distribution of households with access to the internet with large domestic groups, either all adults or those with dependent children being more likely to have internet access. The group most likely to have access are those consisting of two adults and two children; a group also interesting to most marketers. Interestingly, 77% of households in Northern Ireland have access to super fast broadband (above 33 mbps) according to Ofcom in 2015.

 

online and mobile eCommerce in Ireland

 

In common with other countries with more advanced digital infrastructure, consumption patterns of media are changing dramatically, while online transactions are increasing. For example, nearly half of all adult internet users are consuming news output via digital channels. This is 20% lower than the EU average but overall levels of internet access are higher. By contrast, 68% of households with a television are consuming video on demand (VOD). Likewise, the use of social networking sites, online shopping and banking are all ahead of the EU average, indicating a willingness to transact online. Ireland.

 

In 2015 eir (Eircom Limited; www.eir.ie) carried out a consumer survey which, amongst other areas, looked at the types of devices present in households. Laptops were still the most popular device although this had fallen off by a modest 3% over the previous year. Tablets are certainly in the ascendency while smart TVs are one of the biggest gainers. This is reflected in the strong usage of VOD highlighted in the EC DESI data.

 

Overall, the picture being presented indicates an increasing adoption of digital technologies for accessing products and services. From a broader perspective, international merchants would be advised to not ignore the more traditional forms of communication; particularly when looking at building a brand in the country, even one that is only going to be available digitally.

 

For more information, please consult our Ireland ‘passport’ trading guide.

 

LinkedIn Twitter Facebook

Understanding the Current Global eCommerce Localisation Trends

Understanding the Current Global eCommerce Localisation Trends

Localisation has become key to success online and savvy brands and online retailers have adopted innovative approaches to localisation in order to provide the best experience for their target customers while retaining their brand identity and tone of voice in all of the markets that they operate. So how are retailers applying localisation strategies across the world and how are demands shifting?
How to ship with Fulfilled by Amazon

How to ship with Fulfilled by Amazon

If you shop on Amazon, you may often see the term ‘Fulfilled by Amazon’ meaning that you’re buying a good not from Amazon, but from a third party seller. Fulfilled by Amazon, or FBA, selling is where a third party stores their goods in Amazon warehouses, and Amazon then uses them to fulfil listings. But what does it take to sell your goods as Fulfilled by Amazon?
The legal landscape for online retail in Canada

The legal landscape for online retail in Canada

The legal situation around online retail in Canada is complicated by its general devolution from federal to province / territory level. In theory this means 13 different sets of terms and conditions needed. In practice, there is a very high degree of uniformity. This article looks into Canadas legal system from an online retailers position.
Online retail competition in Canada

Online retail competition in Canada

Canadians are amongst the most prolific cross-border eCommerce purchasers in the world - however, something to think about is that more and more local retailers, who previously were poor at eCommerce, are increasingly now getting better at it. This article looks at some of the top retailers in the Canadian eCommerce market to help you understand the competitive landscape there.
The Size of the Canada Retail Market

The Size of the Canada Retail Market

With the presence of US retailers in Canada unsurprising, some may find it hard to believe that not all northward ventures have ended in success. Therefore, you shouldn’t assume that the presence of a US giant means that other cross-border retail efforts would be hopeless. This article looks at the value of the total retail market in Canada and outlines the current competitive landscape there.
Online retail marketing in Canada

Online retail marketing in Canada

With internet and device penetration significant and online browsing behaviour fairly typical of a developed market, the landscape of online marketing looks very familiar to highly connected countries. However, retailers should be aware of the subtle but significant differences between the Canadian and the UK markets. This article looks at use of marketing methods for online retailers in Canada.
Connectivity and online behaviour in Canada

Connectivity and online behaviour in Canada

With typical online behaviour similar to other western counties, the Canadian eCommerce market can be seen as very appealing to cross-border retail. Exploring its sophisticated infrastructure, this article looks at the details of Canadian shoppers’ behaviour online, and examines some of the demographic nuances in internet access, online activity, and device preferences.
Online retail payment methods in Canada

Online retail payment methods in Canada

In different markets, shoppers can have varying preferences when it comes to making payments for orders on eCommerce sites. Canada is no exception but happily, there is more of an opportunity than a challenge when it comes to online retail payment in Canada. This article looks at the online retail payment methods within the Canadian eCommerce market.
Online shopping behaviour in Canada

Online shopping behaviour in Canada

When Canadian Shoppers buy online, how do they go about it, and what do they buy? With the use of mobile growing and the use of various devices for online shopping looking similar to trends in the UK, Canadian eCommerce has been a sleeping giant, but it’s waking up. And quickly. This article looks at the online shopping behaviour of the Canadian eCommerce market.
Online Retail Logistics in Canada

Online Retail Logistics in Canada

How should you go about planning your logistics strategy for servicing the Canadian eCommerce market and what are the options available? Canada is a spectacular 9,306 km from extreme east to extreme west so for any non-Canadian retailer looking for delivery partners to ship into the country, only large players with the scale to cover such a geography are particularly relevant. This article looks at the online retail logistics within Canada and how this impacts its eCommerce market.

Contact Us

eCommerce Worldwide
2 Ching Court
49-53 Monmouth St
London
WC2H 9EY

Tel: 0203 696 0980
2017© eCommerce Worldwide

Keep In Touch

powered by Affino

About eCommerce Worldwide

eCommerce Worldwide provides online retailers with all the information, and resources, they need to develop cross-border strategies for entering new markets around the world
Read More