Author: Andy Packham, Sales & Marketing Director, DirectLink
What may come as surprise is that when it comes to customer acquisition and retention, traditional, physical DM still has a very strong position in the Nordic media landscape.
Unlike the UK, in the Nordics the preference for both addressed and un-addressed physical DM remains very strong. To the extent that close to 13% of the total investments in different media channels for the region is spent on Direct Mail.
In a market where 75% of the population shop online during an average quarter - and where the total value of online purchases in 2015 was in excess of €17bn, Nordic e-retailers understand the power of Direct Mail as a highly efficient and cost effective method of identifying , capturing and keeping new customers.
There are several major factors in this piece, most notably: