Where do the opportunities lie for retailers looking to expand? And to what extent do companies expect to seek external assistance for international expansion? In December and January of 2014/15 Worldwide Business Research and arvato surveyed industry executives in the Beauty, Luxury, Fashion and FMCG industries, focusing on international expansion trends in omni-channel eCommerce. The survey was completed by 93 industry executives with job titles including Head of eCommerce, Director eCommerce, Managing Director and Vice President of Digital Commerce – this report presents the survey’s findings.
What is inside this report:
Report by arvato