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Global eCommerce Expansion

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Where do the opportunities lie for retailers looking to expand? And to what extent do companies expect to seek external assistance for international expansion? In December and January of 2014/15 Worldwide Business Research and arvato surveyed industry executives in the Beauty, Luxury, Fashion and FMCG industries, focusing on international expansion trends in omni-channel eCommerce. The survey was completed by 93 industry executives with job titles including Head of eCommerce, Director eCommerce, Managing Director and Vice President of Digital Commerce – this report presents the survey’s findings.

 

What is inside this report:

  • Outsourcing trend: 50% to 52% of Luxury and Fashion businesses surveyed operate elements of their eCommerce business with outsourced services, contrasted with only 38% of the FCMG industry.
  • Most outsourced service: Online Shop development & operations and online marketing were consistently named as the aspect of eCommerce most likely to be outsourced
  • Luxury abroad: Nearly 25% of respondents in the luxury industry named China and the USA as key areas for growth in eCommerce sales in the next four years.
  • Omni-channel operation: Europe is the region in which businesses are most likely to look for support of both B2C and multi-channel eCommerce.


 

Report by arvato

 

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