Are Irish customers open to shopping cross-border?

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Author: Becca McDonald, eCommerce Worldwide

 

With a fragmented retail high street made up of many smaller businesses, a few domestic brands and many of the bigger European multiples, the Irish market could look crowded.

However, a number of surveys and data sources indicate that this mixture isn’t necessarily providing Irish customers with the choices that they are looking for. Likewise, for businesses, the smaller size of the consumer base is encouraging Irish businesses to look further afield for customers.

 

A 2015 survey by Eurostat for the EC ranked the Republic as one of the most advanced cross-border economies in Europe. The survey highlighted that not only do a significant number of businesses use online to sell directly to the domestic market, they are also more advanced in the proportion of sales that they make to other EU2 8 countries; nearly 30% of total revenue is derived via eCommerce and over 15% is made into the EU. Obviously this relates to multichannel businesses.

 

Ireland in cross-border eCommerce

 

Irish shoppers spent €1.5bn on overseas websites in 2015 and this is expected to exceed €2bn in 2016, representing over a third of all online spending. The top international e-retail destinations include the UK (74% of all international retail websites), the US (38%) and China (26%).

 

The top 20 list of e-retail properties used by Irish consumers really reflects this level of cross-border shopping in the Irish consumer psyche. While the most popular categories offer an obvious target for the international market, there is an argument to suggest that some of the less popular product sets would have more potential for growth, with the right proposition and offering.

 

For more information, please consult our Ireland ‘passport’ trading guide.

 

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