Are Irish customers open to shopping cross-border?

LinkedIn Twitter Facebook

 

Author: Becca McDonald, eCommerce Worldwide

 

With a fragmented retail high street made up of many smaller businesses, a few domestic brands and many of the bigger European multiples, the Irish market could look crowded.

However, a number of surveys and data sources indicate that this mixture isn’t necessarily providing Irish customers with the choices that they are looking for. Likewise, for businesses, the smaller size of the consumer base is encouraging Irish businesses to look further afield for customers.

 

A 2015 survey by Eurostat for the EC ranked the Republic as one of the most advanced cross-border economies in Europe. The survey highlighted that not only do a significant number of businesses use online to sell directly to the domestic market, they are also more advanced in the proportion of sales that they make to other EU2 8 countries; nearly 30% of total revenue is derived via eCommerce and over 15% is made into the EU. Obviously this relates to multichannel businesses.

 

Ireland in cross-border eCommerce

 

Irish shoppers spent €1.5bn on overseas websites in 2015 and this is expected to exceed €2bn in 2016, representing over a third of all online spending. The top international e-retail destinations include the UK (74% of all international retail websites), the US (38%) and China (26%).

 

The top 20 list of e-retail properties used by Irish consumers really reflects this level of cross-border shopping in the Irish consumer psyche. While the most popular categories offer an obvious target for the international market, there is an argument to suggest that some of the less popular product sets would have more potential for growth, with the right proposition and offering.

 

For more information, please consult our Ireland ‘passport’ trading guide.

 

LinkedIn Twitter Facebook

Royal Mail Sponsor

Register today for unlimited article views, and unique insights

Register Now

Why international e-tailers should re-visit the top of the funnel

Why international e-tailers should re-visit the top of the funnel

The role of brand awareness is increasingly critical to international expansion and with various platforms offering better reach and targeting than ever before, why is it important for international retailers to revisit the top of the funnel to help create a more compelling picture?
Quality of delivery offer important to Dutch shoppers

Quality of delivery offer important to Dutch shoppers

Cross-border eCommerce in Belgium and the Netherlands is making big strides and with a population of 28 million people and combined GDP of €1.08trn and English spoken widely, it’s no wonder it offers an attractive market to international merchants looking to expand into new territories. But does the quality of delivery offered that important to Dutch shoppers?
How to maximise your chances of success in India

How to maximise your chances of success in India

eCommerce is growing at an unprecedented rate in India thanks to a number of factors and with the percentage of online retail sales growing rapidly, what do retailers need to consider in order to maximise their chances of success in India?
What do Russian consumers want when it comes to cross-border shopping?

What do Russian consumers want when it comes to cross-border shopping?

Russia is the 9th biggest country in the world with roughly 30 million online Russian shoppers in 2015 which only continue to grows in 2016. However, with cross-border shopping being the fastest-growing segment of the Russian eCommerce market, what do Russian consumers want when it comes to cross-border shopping?
The importance of understanding what it is to be Russian

The importance of understanding what it is to be Russian

Russia, in terms of internet penetration, did lag behind most other European countries but is rapidly playing catch up. Not surprisingly, eCommerce has increased alongside internet penetration with an estimated 148 million orders generated in 2015. But with so many unknowns surrounding entering the Russian market, what are the golden rules?
What should retailers know about Russian attitudes to parcel deliveries?

What should retailers know about Russian attitudes to parcel deliveries?

Russia offers a potentially attractive market for international merchants, however the market needs careful consideration in order to get it right. Things to take into account include the distinctly different Russian way of thinking, along with the legal rules and political context of the country. So what are the key things retailers need to know?
Retail Pricing in a post-Brexit world

Retail Pricing in a post-Brexit world

Since Brexit, a number of events have taken place which has meant the price of items has significantly dropped in the UK. But what are the affects of the UK leaving the European Union on retail pricing?
Australia extends tax to foreign eCommerce

Australia extends tax to foreign eCommerce

For a number of valid reasons, Australia is still a destination firmly in the minds of any business looking to expand into the APAC region. With an attractive foreign eCommerce tax law favoring companies coming into Australia, what are the big changes coming down the line in 2017?
Managing cross-border payments in a booming Chinese eCommerce market

Managing cross-border payments in a booming Chinese eCommerce market

Cross-border eCommerce sales in China are rocketing but with a challenging market for Western retailers to expand into, do retailers really understand the key to success when it comes to cross-border payments?
China - a trillion-dollar-sized pie?

China - a trillion-dollar-sized pie?

Not only is China the world’s largest and fastest growing eCommerce market, but online shopping continues to rise significantly with online spending estimated to reach over one trillion dollars by 2020. So is China currently at the forefront of your mind?

Contact Us

eCommerce Worldwide
2 Ching Court
49-53 Monmouth St
London
WC2H 9EY

Tel: 0203 696 0980
2016© eCommerce Worldwide

Keep In Touch

powered by Affino

About eCommerce Worldwide

eCommerce Worldwide provides online retailers with all the information, and resources, they need to develop cross-border strategies for entering new markets around the world
Read More