9 things we learnt from eCommerce Worldwide 2015

LinkedIn Twitter Facebook

eCommerce Worldwide hosted the eCommerce Worldwide Cross-Border Summit at the ILEC in West London.

 

This event featured a packed schedule of expert speakers debating and providing best practice on making successful overseas market entries.

 

Topics covered included considerations around localisation, existing infrastructure, differences in customer behaviour across regions, commonly used payment methods, reducing exposure to risk and management of supply chain operations.

 

Here are 9 things we learnt about cross-border:

  • UK cross-border strategies have been largely EU-focused to date – this is perhaps to be expected due to the shorter distances involved, though it does mean that the rest-of-world potential is yet to be realised
  • Zonal pricing needs to be rounded up appropriately – performing straightforward foreign exchange price conversions can produce the kind of figure (ie $43.26) that looks odd to shoppers and can put them off completing a purchase
  • Uncertainty around returns is biggest barrier to cross-border – this is common across all regions; if the returns process is not simple and clear it represents a major issue for potential customers
  • Cross-border opportunities need to be rationalised – entering single or multiple markets can provide clear short- and medium-term boosts to sales, but things can change quickly; if local competition suddenly becomes stronger for example it can be very disruptive to your strategy
  • Localisation has its limits – while some elements of your offer, such as providing popular payment methods, need to be localised for each specific country it is possible to over-localise; some cultures like to shop with British retailers so maintaining a feel of Britishness can be a good thing
  • Test, test and test again – launching in a cross-border market can require significant investment so trialling on a small scale in advance can produce useful learnings; there are 200,000 Chinese in the UK for example, so targeting them before officially entering the actual Chinese market itself could prove a valuable exercise
  • Delivery expectation varies by country – while shoppers in the UK are happy to use a mix of delivery options, in Sweden home delivery is very rare; 98% choose to collect from a pick-up / drop-off PUDO point
  • Fraud risks aren’t the same everywhere – some countries have weaker authentication and verification services, and may have different attitudes to online security
  • Content may be repurposed for global use – though in order to have maximum effect it will need to be adjusted in line with what shoppers respond to in that specific country, and keep local iterations in mind; seasons vary in different regions and retail events (such as Father’s Day) can fall on different days

Thanks to our sponsors

Headline

Sponsors

  • Avalara
  • arvato
  • Azoya
  • Barclaycard
  • Borderfree
  • Direct Link
  • DX
  • Itella
  • Lengow
  • Macfarlane Packaging
  • Nightline Group
  • P2P Mailing
  • Syntel
  • UPS
  • wnDirect
  • World First
  • XPO Logistics
LinkedIn Twitter Facebook

Royal Mail Sponsor

Register today for unlimited article views, and unique insights

Register Now

Connectivity and online behaviour in Canada

Connectivity and online behaviour in Canada

With typical online behaviour similar to other western counties, the Canadian eCommerce market can be seen as very appealing to cross-border retail. Exploring its sophisticated infrastructure, this article looks at the details of Canadian shoppers’ behaviour online, and examines some of the demographic nuances in internet access, online activity, and device preferences.
Online retail payment methods in Canada

Online retail payment methods in Canada

In different markets, shoppers can have varying preferences when it comes to making payments for orders on eCommerce sites. Canada is no exception but happily, there is more of an opportunity than a challenge when it comes to online retail payment in Canada. This article looks at the online retail payment methods within the Canadian eCommerce market.
Online shopping behaviour in Canada

Online shopping behaviour in Canada

When Canadian Shoppers buy online, how do they go about it, and what do they buy? With the use of mobile growing and the use of various devices for online shopping looking similar to trends in the UK, Canadian eCommerce has been a sleeping giant, but it’s waking up. And quickly. This article looks at the online shopping behaviour of the Canadian eCommerce market.
Online Retail Logistics in Canada

Online Retail Logistics in Canada

How should you go about planning your logistics strategy for servicing the Canadian eCommerce market and what are the options available? Canada is a spectacular 9,306 km from extreme east to extreme west so for any non-Canadian retailer looking for delivery partners to ship into the country, only large players with the scale to cover such a geography are particularly relevant. This article looks at the online retail logistics within Canada and how this impacts its eCommerce market.
5 tips for breaking into online retail in France

5 tips for breaking into online retail in France

France boasts being the 5th largest eCommerce market in the world and with an expectation to exceed €80 billion turnover in 2017, for those looking to enter this thriving online market here are five tips that could help you to break into the French online retail space.
Five things we learned at the eCommerce Worldwide Cross-Border Summit 2017

Five things we learned at the eCommerce Worldwide Cross-Border Summit 2017

On the 24th May 2017, we hosted our third annual Cross-Border Summit at the ExCeL London. Delegates from retailers and solution providers across the globe came to hear and share the latest insight on cross-border trading. But what were the key takeaways from the day?
2020 Vision: Spring provides route to ‘Destination Benelux’

2020 Vision: Spring provides route to ‘Destination Benelux’

With more than 28 million citizens between them, Belgium and the Netherlands are among the fastest-growing eCommerce markets when it comes to cross-border purchases meaning that they have rocketed up the rankings for attractiveness to retailers.
Entering the Emerging Markets of Latin America: Strategy Essentials

Entering the Emerging Markets of Latin America: Strategy Essentials

Latin America is a target market region for many business looking to expand globally. Brazil and Mexico are undeniable growth markets and the rest of Latin America (LATAM) is welcoming internet, social media, and eCommerce with open arms.
Interview with Melanie Smallwood, International Buying Director at Global Fashion Group

Interview with Melanie Smallwood, International Buying Director at Global Fashion Group

eCommerce Worldwide Cross-Border Summit 2017 - Ahead of our annual event on 24th May, we interview Melanie Smallwood, International Buying Director at Global Fashion Group, to learn from her experience and knowledge in cross-border trading around the world.
Interview with Gregor McMillan, Business Development, China at The Hut Group

Interview with Gregor McMillan, Business Development, China at The Hut Group

eCommerce Worldwide Cross-Border Summit 2017 - Ahead of our annual event on 24th May, we interview Gregor McMillan, Business Development, China at The Hut Group, to learn from his experience and knowledge in cross-border trading into China.

Contact Us

eCommerce Worldwide
2 Ching Court
49-53 Monmouth St
London
WC2H 9EY

Tel: 0203 696 0980
2016© eCommerce Worldwide

Keep In Touch

powered by Affino

About eCommerce Worldwide

eCommerce Worldwide provides online retailers with all the information, and resources, they need to develop cross-border strategies for entering new markets around the world
Read More