MENU

9 things we learnt from eCommerce Worldwide 2015

LinkedIn Twitter Facebook

eCommerce Worldwide hosted the eCommerce Worldwide Cross-Border Summit at the ILEC in West London.

 

This event featured a packed schedule of expert speakers debating and providing best practice on making successful overseas market entries.

 

Topics covered included considerations around localisation, existing infrastructure, differences in customer behaviour across regions, commonly used payment methods, reducing exposure to risk and management of supply chain operations.

 

Here are 9 things we learnt about cross-border:

  • UK cross-border strategies have been largely EU-focused to date – this is perhaps to be expected due to the shorter distances involved, though it does mean that the rest-of-world potential is yet to be realised
  • Zonal pricing needs to be rounded up appropriately – performing straightforward foreign exchange price conversions can produce the kind of figure (ie $43.26) that looks odd to shoppers and can put them off completing a purchase
  • Uncertainty around returns is biggest barrier to cross-border – this is common across all regions; if the returns process is not simple and clear it represents a major issue for potential customers
  • Cross-border opportunities need to be rationalised – entering single or multiple markets can provide clear short- and medium-term boosts to sales, but things can change quickly; if local competition suddenly becomes stronger for example it can be very disruptive to your strategy
  • Localisation has its limits – while some elements of your offer, such as providing popular payment methods, need to be localised for each specific country it is possible to over-localise; some cultures like to shop with British retailers so maintaining a feel of Britishness can be a good thing
  • Test, test and test again – launching in a cross-border market can require significant investment so trialling on a small scale in advance can produce useful learnings; there are 200,000 Chinese in the UK for example, so targeting them before officially entering the actual Chinese market itself could prove a valuable exercise
  • Delivery expectation varies by country – while shoppers in the UK are happy to use a mix of delivery options, in Sweden home delivery is very rare; 98% choose to collect from a pick-up / drop-off PUDO point
  • Fraud risks aren’t the same everywhere – some countries have weaker authentication and verification services, and may have different attitudes to online security
  • Content may be repurposed for global use – though in order to have maximum effect it will need to be adjusted in line with what shoppers respond to in that specific country, and keep local iterations in mind; seasons vary in different regions and retail events (such as Father’s Day) can fall on different days

Thanks to our sponsors

Headline

Sponsors

  • Avalara
  • arvato
  • Azoya
  • Barclaycard
  • Borderfree
  • Direct Link
  • DX
  • Itella
  • Lengow
  • Macfarlane Packaging
  • Nightline Group
  • P2P Mailing
  • Syntel
  • UPS
  • wnDirect
  • World First
  • XPO Logistics
LinkedIn Twitter Facebook

Royal Mail Sponsor

Register today for unlimited article views, and unique insights

Register Now

Building an eCommerce fraud prevention strategy for Germany

Building an eCommerce fraud prevention strategy for Germany

Being the world’s fifth largest eCommerce market, Germany has become an exceptionally popular destination for online merchants looking to sell their goods and services. However, retailers should still be aware of the high levels of fraud to do with their number one payment method. Therefore, what do you need to know about building an eCommerce fraud prevention strategy for Germany?
Interview with Kai Li, Vice President of International at Revolve

Interview with Kai Li, Vice President of International at Revolve

eCommerce Worldwide Cross-Border Summit 2017 - Ahead of our annual event on 24th May, we interview Kai Li, Vice President of International at Revolve Clothing, to learn from his experience and knowledge in cross-border trading.
How does device usage differ in France, Germany, and the UK?

How does device usage differ in France, Germany, and the UK?

It is well known that the use of smartphones and tablets has grown rapidly but which device dominates the traffic and at what time of day across France, Germany and UK? And how does device usage differ between these Countries?
Delivery into Russia: what you need to know

Delivery into Russia: what you need to know

Online retailers know the opportunities that comes with expansion into Russia but entering this massive market comes with its delivery challenges. However, what do you need to know about trading and delivery into Russia?
Using non-commercial organisations to grow your online retail business in Russia

Using non-commercial organisations to grow your online retail business in Russia

Russia is frequently perceived by foreign retailers as a complicated and risky environment but there are a number of organisations in Russia that can help you understand this market environment and the rules by which the market plays. But who are they?
Agenda Announced for eCommerce Worldwide Cross-Border Summit 2017

Agenda Announced for eCommerce Worldwide Cross-Border Summit 2017

The agenda has been announced for the eCommerce Worldwide Cross-Border Summit and it boasts a wealth of retail experts with years of experience between them in expanding their brands overseas.
What can UK online retailers learn from major sales events in China?

What can UK online retailers learn from major sales events in China?

By cleverly orchestrating a string of headline-grabbing shopping holidays throughout the year, China is reinventing retail. But why are Chinese consumers embracing these shopping frenzies so readily and offers and how can overseas retailers learn from this to gain and maintain the competitive edge?
How WeChat is used for Business

How WeChat is used for Business

WeChat has been a hot topic for many marketers for a long time. However, how much do we really know about the most used social network in China? And how is WeChat used for business?
Ecommerce in Australasia

Ecommerce in Australasia

The New Zealand and Australia cross-border eCommerce markets are booming and it is looking to continue this way for the coming years. With almost 17 million savvy and highly engaged online shoppers in the region, what do you need to know about these eCommerce markets and which are the most successful retail sites there?
Ecommerce shipping to Australia

Ecommerce shipping to Australia

It’s easy for any retailer to be attracted to the impressive digital adoption Australia has taken with online retail sales of USD $9.5 bn last year. However, this success is not without its challenges as shipping into this widely fragmented country can affect your business - but how?

Contact Us

eCommerce Worldwide
2 Ching Court
49-53 Monmouth St
London
WC2H 9EY

Tel: 0203 696 0980
2016© eCommerce Worldwide

Keep In Touch

powered by Affino

About eCommerce Worldwide

eCommerce Worldwide provides online retailers with all the information, and resources, they need to develop cross-border strategies for entering new markets around the world
Read More