Breakout Sessions

The eCommerce Worldwide Cross-Border Summit returns on 24th May 2017 and this year we have 2 exclusive Retailer-led Breakout sessions taking place from 2.00pm - 3.30pm:


These need to be pre-booked when registering to avoid disappointment

  • A practical look at selling online to China
  • A practical look at cross-border sales to the United States

Breakout Session 1:

China - Retailers Only


Mark Batty, Head of International Development, Boden

Kai Li, VP of International, Revolve Clothing

14:00 - 15:30


If China is a market of interest to you, enjoy an exclusive sector-specific session hosted by Boden's Head of International Development, Mark Batty and Revolve Clothings' VP of International, Kai Li on their experiences of selling online to China.


With cross-border shopping in China booming and an ever-increasing appetite amongst Chinese consumers to find the best international brands at the best prices there has never been a better time to focus on China, especially with market-entry models now available that limit the risk for international retailers.


However with a constantly evolving landscape, extremely savvy customers and intense competition China isn’t for the faint hearted and isn’t for every brand – if you don’t spend time to understand the market and consumer and don’t have a brand or product that offers something unique and different in the market you’ll find it very difficult to gain traction despite how attractive the market may look.

Breakout Session 2:

USA - Retailers Only


Carl Miller, Managing Director, Global Retail Insights Network

Freddie Chatt, Head of International, Amara

Noelle Reno, CEO & Founder, Digital Shopping Channel

14:00 - 15:30


If the United States of America is a market that you haven't explored yet, we have an exclusive sector-specific session hosted by Global Retail Insights Network's MD, Carl Miller, Amara's Head of International, Freddie Chatt and the Digital Shopping Channel's CEO and Founder, Noelle Reno on their experiences of setting up and selling online to the US.


Successful United States brands share two qualities; (1) they have a clear connection with their consumer and (2) they have a culture of open innovation / collaboration.


In a market being overtaken by the dominant player Amazon, UK brands entering the United States must embody these two characteristics. This session will look at the current tailwinds and opportunity for UK brands in the US market, tactical markers for entry and the common failure points.

Hear from all these speakers and gain insight into all your cross-border needs. Book your tickets now


Cross-Border eCommerce Event - Register Free

Join Us:

24th May 2017
9.00am - 5.00pm

The Platinum Suite
ExCeL London
E16 1XL


Headline Sponsor:

Global-e Headline Sponsor

Hospitality Sponsor:

American Express Hospitality Sponsor

eCommerce Worldwide Cross-Border Summit Agenda


eCommerce Worldwide Cross-Border Summit Speakers


eCommerce Worldwide Cross-Border Summit Breakout Sessions


eCommerce Worldwide Cross-Border Summit Event App Information


eCommerce Worldwide Cross-Border Summit Partners


eCommerce Worldwide Cross-Border Summit Sponsorship



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eCommerce Worldwide provides online retailers with all the information, and resources, they need to develop cross-border strategies for entering new markets around the world
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