The eCommerce Worldwide Cross-Border Summit returns on 24th May 2017 and this year we have 2 exclusive Retailer-led Breakout sessions taking place from 2.00pm - 3.30pm:
These need to be pre-booked when registering to avoid disappointment
Mark Batty, Head of International Development, Boden
Kai Li, VP of International, Revolve Clothing
14:00 - 15:30
If China is a market of interest to you, enjoy an exclusive sector-specific session hosted by Boden's Head of International Development, Mark Batty and Revolve Clothings' VP of International, Kai Li on their experiences of selling online to China.
With cross-border shopping in China booming and an ever-increasing appetite amongst Chinese consumers to find the best international brands at the best prices there has never been a better time to focus on China, especially with market-entry models now available that limit the risk for international retailers.
However with a constantly evolving landscape, extremely savvy customers and intense competition China isn’t for the faint hearted and isn’t for every brand – if you don’t spend time to understand the market and consumer and don’t have a brand or product that offers something unique and different in the market you’ll find it very difficult to gain traction despite how attractive the market may look.
Carl Miller, Managing Director, Global Retail Insights Network
Freddie Chatt, Head of International, Amara
Noelle Reno, CEO & Founder, Digital Shopping Channel
14:00 - 15:30
If the United States of America is a market that you haven't explored yet, we have an exclusive sector-specific session hosted by Global Retail Insights Network's MD, Carl Miller, Amara's Head of International, Freddie Chatt and the Digital Shopping Channel's CEO and Founder, Noelle Reno on their experiences of setting up and selling online to the US.
Successful United States brands share two qualities; (1) they have a clear connection with their consumer and (2) they have a culture of open innovation / collaboration.
In a market being overtaken by the dominant player Amazon, UK brands entering the United States must embody these two characteristics. This session will look at the current tailwinds and opportunity for UK brands in the US market, tactical markers for entry and the common failure points.