Breakout Session 2:
USA - Retailers OnlyCarl Miller,
Managing Director, Global Retail Insights NetworkFreddie Chatt,
Head of International, AmaraNoelle Reno,
CEO & Founder, Digital Shopping Channel
14:00 - 15:30
If the United States of America is a market that you haven't explored yet, we have an exclusive sector-specific session hosted by Global Retail Insights Network's MD, Carl Miller
, Amara's Head of International, Freddie Chatt
and the Digital Shopping Channel's CEO and Founder, Noelle Reno
on their experiences of setting up and selling online to the US.
Successful United States brands share two qualities; (1) they have a clear connection with their consumer and (2) they have a culture of open innovation / collaboration.
In a market being overtaken by the dominant player Amazon, UK brands entering the United States must embody these two characteristics. This session will look at the current tailwinds and opportunity for UK brands in the US market, tactical markers for entry and the common failure points.