The first steps to entering the UK eCommerce market

Selling online to British customers
- for non-British retailers and brands 2016


Chris Jones eCommerce Worldwide Expert


Chris Jones
Freelance Consultant


Sponsored By:

Royal Mail Headline Sponsor



2.00pm - 5.30pm
Followed by Networking Drinks



One Western Gateway
Royal Victoria Dock
E16 1XL


Getting Here:

Nearest tube is still Custom House and CentrEd is signposted as you walk up to the main entrance of ExCel. You go past the main entrance and walk along the dockside of ExCel.


Buying online is business-as-usual for UK consumers: the UK has the highest penetration of eCommerce into retail of any country in the world, beating even China. Moreover its shoppers are happy to purchase from overseas websites: more than half of British consumers have bought something online from a non-British website. Although the online space in the UK is very competitive, there’s always an opportunity for non-British retailers and brands with a point of difference.


Scope of Workshop:


  • The structure of online retail in the UK
  • The size of the prize
  • Possible routes to market
  • Do I need English?
  • What parts of my assortment will work well in the UK?
  • The British as target consumers: so what actually is Marmite then?


Your Website

  • Website look-and-feel in UK compared to back home
  • Use of mobile and tablets
  • Local conventions and expectations
  • Registering a UK domain name



  • Shipping into the UK
  • The UK consumer’s fondness for click-and-collect
  • Payment: a very easy country
  • UK consumer law: sale of goods act, distance selling regulations, cookie law, data protection regulations
  • Managing returns



  • Search engines
  • Prevalent social networks
  • Using email and SMS: challenges and regulations
  • Promotions and sale periods…and what on earth is “Boxing Day?!”

All presentations will be made available to attendee’s,


This event caters for those new to cross –border into the UK as well as businesses looking to optimise or expand their existing market knowledge.


A list of key areas for consideration will be provided to all attendee’s to help with conversations in their businesses.

Getting started in Cross-Border eCommerce

Getting started in Cross-Border eCommerce

"Developing and Fine Tuning your Cross-Border Strategy" This is for anyone new to cross-border or taking the first tentative steps into international online sales. Hosted by IMRG’s Andrew McClelland, you will be in safe and knowledgeable hands to learn the basics of cross-border.
Ted Hettich

Ted Hettich

Ted Hettich is Global Head of Partnerships at Fruugo
Charlotte Monk-Chipman

Charlotte Monk-Chipman

Charlotte Monk-Chipman is Head of Marketing at ReBOUND.
Gary Tervit

Gary Tervit

Gary Tervit his career in the Industry as a delivery for courier for DHL Express in the mid- eighties.
Nicola Huet

Nicola Huet

Nicola has spent 20 years working in retail and marketing for global brands.
Julian Wallis

Julian Wallis

Julian began his career in payments after graduating in Business Studies from Leeds University in 1995.
Andrew McClelland

Andrew McClelland

Andrew McClelland has been involved in digital commerce for over 11 years and has held senior roles at e-Retail trade body IMRG.

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eCommerce Worldwide
2 Ching Court
49-53 Monmouth St

Tel: 0203 696 0980
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eCommerce Worldwide provides online retailers with all the information, and resources, they need to develop cross-border strategies for entering new markets around the world
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