World eCommerce rank: 1
Population: 309 million
Components: 50 States
Official Language: None; English is the language of Government, Spanish (12.9%) also spoken widely
Gross domestic product: 16.77 trillion
Currency: US Dollars (USD/$)
Internet: .us .gov .mil .edu .com
US consumers are already showing a propensity to shop with cross-border merchants, with studies showing that over 70% of online shoppers have already made a purchase with a foreign website with the UK, China, Canada, Hong Kong and Australia at the forefront.
Being the home of many of the leading companies in the digital industries, it should come as no surprise that both consumers and US merchants are big adopters of online shopping.
Electronics, clothing and furniture / home furnishings are all leading categories for both distance-selling and online shopping. Over 20% of all ecommerce sales are attributed to the clothing sector while consumer electronics accounts for 22%.
The sheer scale of the country leads to other challenges and opportunities. Many of the big retail brands have a physical presence in virtually every state. However, that does not mean that there is a store on the doorstep of every consumer. Ecommerce lends itself to helping brands reach more customers, which is why Walmart, Best Buy and Home Depot all feature in the top 10 of online retailers. Their physical presence has built a brand – online helps them reach more consumers more regularly.
This increasing acceptance of online, openness to trading cross-border and ability of international logistics companies to compete in the local marketplace provides foreign merchants with opportunities to enter the US market. However having 50 states doesn’t always make one country – laws, taxation, culture and economy make each as unique as the next.
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