Research quoted in the passport suggests:
However, perhaps more important is to be up-front about shipping costs:
An increasingly popular means of reducing or avoiding shipping costs is ‘collect from store’ with an increase of 8.5% in the proportion of shoppers who have used this over the previous 12 months – at 38%, up from 35%.
Obviously this last option is difficult for foreign merchants but the geography of the country means delivery time of 6–8 days depending on charge. This and the service offerings from many of the international service providers means that international merchants can compete with local businesses.
Finally, other areas worth considering are options around what happens if the customer isn’t available to receive the parcel and then returns; how can the international merchant service this important element of the distance-selling process.
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