USA

USA    Sponsored by cross-border passport sponsored by wnDirect

The purpose of this guide is to detail and examine the key considerations of a prospective merchant in seeking to successfully trade with customers in the US - with its global outlook for trade and eCommerce and a multicultural society, a key opportunity for many business sectors.Download eCommerce Country Guide

Areas of Interest

We have broken down each guide into key areas of interest.
Territory Overview

Territory Overview

Territory Overview

This section highlights the key economic factors offering an overview of the data-points available in the full US Passport and background insight for merchants looking to trade in to the country. more
eCommerce Environment

eCommerce Environment

eCommerce Environment

Trends and analysis are the lifeblood of any digitally-enabled business. This section highlights key trends and statistics to illustrate the state of eCommerce in the US. more
Marketing and Branding

Marketing and Branding

Marketing and Branding

Data and insight on popular digital marketing channels and how US consumers interact with the communications. more
Legal

Legal

Legal

This section illustrates the legal environment in the US. more
Customer Experience

Customer Experience

Customer Experience

Retail is all about customer expectations and experience. This section provides insight into the US consumer, their expectations and concerns. more
Finance and Payments

Finance and Payments

Finance and Payments

A key area for any business concerns how to take payment for products and services offered. This section reviews common payment types and trends that are taking place in the US. more
Taxation

Taxation

Taxation

A crucial area for any business to understand, this section focuses on sales tax; highlighting some of the complexities involved in trading into the US – 50 states and over 12,000 jurisdictions. more
Logistics

Logistics

Logistics

This section examines significant trends, advances and practices in US logistics and delivery. more
wnDirect

wnDirect

wnDirect is an international logistics company, offering quickly gained traction with a number of leading e-retailers. more
Avalara

Avalara

Avalara helps businesses achieve compliance with sales and excise tax, VAT, and other transactional tax requirements. more

Expert Insights

Insight articles, passport features, latest event news and more...
More Insights

Brand Britain - British brands in the US

There is no doubt that Brand Britain has significant appeal on the global stage. With so many cross-border brand activities in place, it’s clear that the desire for all things British in the US is still going strong. However, it pays to remember that everyone across the world does not necessarily share the same tastes and values... more

How do American shoppers prefer to pay?

Being one of the largest eCommerce markets in the world, the US payment landscape is similar to other western markets such as the UK - but how do American shoppers prefer to pay for their online purchases? more

What delivery options do US customers expect?

It goes without saying, excellent customer service is expected by American shoppers who are used to a high level of service across all areas of their daily lives. Naturally this extends to online delivery - but what delivery options do US customers expect? more

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eCommerce Worldwide provides online retailers with all the information, and resources, they need to develop cross-border strategies for entering new markets around the world
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