In the UK, the two most prestigious domains are ‘.co.uk’ and ‘.com.’ Other, mainly non-commercial, domain names include .org and .ac, the latter of which is mainly used by academic institutions.
The three most popular search engines in the UK, together with the relative percentages of their usage, are listed below:
Over 80% of British internet users are active on social media, with Facebook being the most popular platform. It was also reported that a British consumer is also likely to be a member of at least two different social networks.
Whilst it is currently hard for many brands to see social media’s direct effect on sales in the UK (see ‘Marketing’), it is still considered to be a valuable marketing and brand-education tool..
Leading social media platforms in the UK are:
Mobile commerce (which includes both sales via tablets and smartphones) accounted for 45% of the UK e-retail market in 2015, up from less than 1% in 2010. Four out of five of the devices making up this figure in 2015 were tablets and the remainder smartphones. 63% of retail website visits are now coming via mobile, according to the IMRG Capgemini Quarterly Benchmarking Report.
The latest data from eDigitalResearch indicates that 44% of UK consumers have used their smartphones to shop online for products, while 54% have purchased goods via a tablet device..
In the UK, peak online shopping times include:
The top-selling UK online retail categories are displayed in the table below, ordered by overall sales
|1||Clothing and fashion|
|3||Beers, wines and spirits|
|5||Health and beauty|
Average e-retail growth recorded since 2009 are as follows:
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