The Nordics present some interesting logistics issues for retailers wishing to reach all of its consumers with a total population of approximately 26 million spread over an area of 120,000 km2, including hundreds of islands. However most of the population is concentrated in the south and in coastal areas.
When a retailer is deciding on the delivery offer to provide it is important to consider the needs and wants of Nordic online shoppers and to recognise that any importing retailer is competing with domestic retailers already meeting these needs.
Overall Nordic consumers expect to get deliveries within four days of order but, as with most markets the trend is for this to be reduced. Recent research by PostNord sets the average expectation as 4.3 business days across the region with Danish consumers being the most demanding.
Current consumer expectations by country are:
Although some sort of delivery to home is the preferred option for most consumers, Nordic shoppers are prepared to be more flexible in their use of alternative delivery services than most other developed ecommerce markets. A retailer wishing to serve Nordic consumers should recognise that they particularly want a choice between home delivery, PUDO / locker and postal (letterbox) options.
EU consumers have a statutory right to return goods within 14 days which means that as well as it being good practice to provide a transparent and efficient returns solution, there is a legal imperative too. When selecting their delivery partner for the Nordics, retailers should find out what arrangements they can make for returns.
Nordic consumers will need:
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