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Logistics and Delivery in The Nordic Region


Although made up of four separate and distinct countries, there are sufficient similarities to treat Denmark, Finland, Norway and Sweden as a collective e-retail market from a logistics perspective. This is notwithstanding the fact that Norway is not part of the EU but is part of EFTA, allowing it to share many of the EU’s freedoms and regulations.


The Nordics present some interesting logistics issues for retailers wishing to reach all of its consumers with a total population of approximately 26 million spread over an area of 120,000 km2, including hundreds of islands. However most of the population is concentrated in the south and in coastal areas.

Consumer delivery requirements

When a retailer is deciding on the delivery offer to provide it is important to consider the needs and wants of Nordic online shoppers and to recognise that any importing retailer is competing with domestic retailers already meeting these needs.


Overall Nordic consumers expect to get deliveries within four days of order but, as with most markets the trend is for this to be reduced. Recent research by PostNord sets the average expectation as 4.3 business days across the region with Danish consumers being the most demanding.


Current consumer expectations by country are:

  • Finland – 4.9 days with 18% of consumers wanting delivery within 2 days
  • Norway – 4.4 days with 7% of consumers wanting delivery within 2 days
  • Sweden – 4.3 days with 9% of consumers wanting delivery within 2 days
  • Denmark – 3.3 days with 20% of consumers wanting delivery within 2 days


Although some sort of delivery to home is the preferred option for most consumers, Nordic shoppers are prepared to be more flexible in their use of alternative delivery services than most other developed ecommerce markets. A retailer wishing to serve Nordic consumers should recognise that they particularly want a choice between home delivery, PUDO / locker and postal (letterbox) options.


EU consumers have a statutory right to return goods within 14 days which means that as well as it being good practice to provide a transparent and efficient returns solution, there is a legal imperative too. When selecting their delivery partner for the Nordics, retailers should find out what arrangements they can make for returns.


Nordic consumers will need:

  • A simple and transparent returns process
  • A convenient way to drop-off the parcel or have it collected. Options in the Nordics include:
    • PostNord MyPack Returns – drop-off locations – all countries
    • BRING Pick Up – ad hoc returns collection – all countries
  • To be kept informed on the progress of their return
  • Be advised when their refund is being made, possibly including duty repatriation

Further information

To access the Full Report, follow this link here to register and download.

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Territory Overview

Territory Overview

Territory Overview This section highlights the key economic factors offering an overview of the data-points available in the full Nordics Passport and background insight for merchants looking to trade into the country.
eCommerce Environment

eCommerce Environment

eCommerce Environment Trends and analysis are the lifeblood of any digitally-enabled business. This section highlights key trends and statistics to illustrate the state of eCommerce in the Nordic countries.
Marketing and Branding

Marketing and Branding

Marketing and Branding Data and insight on popular digital marketing channels and how the Nordic consumers interact with the communications.
Finance and Payments

Finance and Payments

Finance and Payments A key area for any business concerns how to take payment for products and services offered. This section reviews common payment types and trends that are taking place in The Nordics.


Legal This section illustrates the legal environment in The Nordics.
Customer Experience

Customer Experience

Customer Experience Retail is all about customer expectations and experience. This section provides insight into the Nordics consumer, their expectations and concerns.

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