Russia

Russia     Sponsored by cross-border passport sponsored by wnDirect

Being the world’s ninth most populous nation with more than 143 million people, and an increase in the prosperity of the nation’s inhabitants and growing of the Russian middle class, Russian consumers are notorious for spending their disposable income on consumer goods.Download eCommerce Country Guide

Areas of Interest

We have broken down each guide into key areas of interest.
Territory Overview

Territory Overview

Territory Overview

This section forms a general overview of Russia as a prospective trading location. more
eCommerce Environment

eCommerce Environment

eCommerce Environment

This section documents statistics about use of online and mobile purchases across different regions of Russia. more
Marketing and Branding

Marketing and Branding

Marketing and Branding

This section explores the most popular and effective marketing mechanisms in Russia. more
Business Environment

Business Environment

Business Environment

This section explores the currently turbulent Russian political, social and economic environment. more
Finance and Payments

Finance and Payments

Finance and Payments

This section looks at the key financial information a prospective e-Merchant should consider before trading in Russia. more
Legal

Legal

Legal

This section provides a general overview of the legal framework of the Russian Federation. more
Corporate Forms

Corporate Forms

Corporate Forms

This section explores the main corporate forms that exist within Russia. more
Logistics

Logistics

Logistics

This section examines key issues that an online seller would face when delivering goods to Russian consumers. more
Customer Experience

Customer Experience

Customer Experience

This section offers information and advice on inspiring consumer confidence and promoting customer retention in the Russian Federation. more
wnDirect

wnDirect

wnDirect is an international logistics company, offering quickly gained traction with a number of leading e-retailers. more
Greenway

Greenway

Greenway is a major global logistics operator that provides a full range of import services to Russia. more

Expert Insights

Insight articles, passport features, latest event news and more...
More Insights

What do Russian consumers want when it comes to cross-border shopping?

Russia is the 9th biggest country in the world with roughly 30 million online Russian shoppers in 2015 which only continue to grows in 2016. However, with cross-border shopping being the fastest-growing segment of the Russian eCommerce market, what do Russian consumers want when it comes to cross-border shopping? more

The importance of understanding what it is to be Russian

Russia, in terms of internet penetration, did lag behind most other European countries but is rapidly playing catch up. Not surprisingly, eCommerce has increased alongside internet penetration with an estimated 148 million orders generated in 2015. But with so many unknowns surrounding entering the Russian market, what are the golden rules? more

What should retailers know about Russian attitudes to parcel deliveries?

Russia offers a potentially attractive market for international merchants, however the market needs careful consideration in order to get it right. Things to take into account include the distinctly different Russian way of thinking, along with the legal rules and political context of the country. So what are the key things retailers need to know? more

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eCommerce Worldwide provides online retailers with all the information, and resources, they need to develop cross-border strategies for entering new markets around the world
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