As the largest online trade association in Europe, Händlerbund is an important voice in the eCommerce industry and also a valued partner. The association promotes exchange between traders and service providers to support digital and stationary trade in a sustainable manner as well as broadening the horizons for the future.

Händlerbund actively engages with its members and partners thanks to the representation and bringing together of various services throughout Europe.


The Händlerbund oversees over 50,000 online presences, always keeping an ear open within the industry. We place great emphasis on both the interests and challenges of our small and medium-sized businesses, allowing us to develop and set new trends in the industry together.


We understand the e-commerce industry as a whole, since it is and will remain one of the major economic factors of our country. This primarily includes online retailers, which we support from the foundation up to the full operation of an online store; above all, this also involves service providers, with whom we continue to develop the industry and form synergies in cooperation.


We also represent the interests of our industry in the political arena. With the establishment of the Händlerbund Beirat we have created a platform that enables traders and service providers to exchange ideas and to formulate recommendations for action in the political sphere. We bring all the interests together in our Berlin office and are representative as a competent partner in politics and in relation to other organisations.


For more information please visit www.haendlerbund.de or email info@haendlerbund.de.

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