Germany

Germany    

The purpose of this guide is to detail and examine the key considerations of a prospective merchant in seeking to successfully trade with customers in Germany - Western Europe’s largest country with 81 million citizens and the second biggest eCommerce market in Europe.Download eCommerce Country Guide

Areas of Interest

We have broken down each guide into key areas of interest.
Territory Overview

Territory Overview

Territory Overview

This section forms a general overview of Germany as a trading location, and contains information related to population, component parts, gross domestic product and population distribution. more
eCommerce Environment

eCommerce Environment

eCommerce Environment

This section concisely documents statistics and facts related to the use of online and mobile in Germany and specifically examines these channels as they relate to online retail. more
Marketing and Branding

Marketing and Branding

Marketing and Branding

This section explores the most popular and effective marketing mechanisms in Germany. more
Finance and Payments

Finance and Payments

Finance and Payments

This section documents the key financial information you should take into account before trading in Germany. more
Legal

Legal

Legal

This section provides an overview of the legal framework of Germany. more
Logistics

Logistics

Logistics

This section examines significant trends, advances and practices in German logistics and delivery. more
Customer Experience

Customer Experience

Customer Experience

This final section offers information and advice on inspiring consumer confidence and promoting customer retention. more
wnDirect

wnDirect

wnDirect is an international logistics company, offering quickly gained traction with a number of leading e-retailers. more
BEVH

BEVH

The bevh stands for the future of trade and is the most important contact for the media, politics, institutions and market participants. We are like the industry we represent: innovative, curious, conscientious. more

Expert Insights

Insight articles, country guide features, latest event news and more...
More Insights

The latest view on eCommerce in Germany

There are many benefits to entering the German eCommerce market - it’s the 3rd largest online market in Europe and has a very high internet penetration rate, but what other staistics do you need to know before entering this lucrative country? more

Building an eCommerce fraud prevention strategy for Germany

Being the world’s fifth largest eCommerce market, Germany has become an exceptionally popular destination for online merchants looking to sell their goods and services. However, retailers should still be aware of the high levels of fraud to do with their number one payment method. Therefore, what do you need to know about building an eCommerce fraud prevention strategy for Germany? more

How does device usage differ in France, Germany, and the UK?

It is well known that the use of smartphones and tablets has grown rapidly but which device dominates the traffic and at what time of day across France, Germany and UK? And how does device usage differ between these Countries? more

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