Germany

Germany    Sponsored by cross-border passport sponsored by Arvato

The purpose of this guide is to detail and examine the key considerations of a prospective merchant in seeking to successfully trade with customers in Germany - Western Europe’s largest country with 81 million citizens and the second biggest eCommerce market in Europe.Download eCommerce Country Guide

Areas of Interest

We have broken down each guide into key areas of interest.
Territory Overview

Territory Overview

Territory Overview

This section forms a general overview of Germany as a trading location, and contains information related to population, component parts, gross domestic product and population distribution. more
eCommerce Environment

eCommerce Environment

eCommerce Environment

This section concisely documents statistics and facts related to the use of online and mobile in Germany and specifically examines these channels as they relate to online retail. more
Marketing and Branding

Marketing and Branding

Marketing and Branding

This section explores the most popular and effective marketing mechanisms in Germany. more
Finance and Payments

Finance and Payments

Finance and Payments

This section documents the key financial information you should take into account before trading in Germany. more
Legal

Legal

Legal

This section provides an overview of the legal framework of Germany. more
Logistics

Logistics

Logistics

This section examines significant trends, advances and practices in German logistics and delivery. more
Customer Experience

Customer Experience

Customer Experience

This final section offers information and advice on inspiring consumer confidence and promoting customer retention. more
wnDirect

wnDirect

wnDirect is an international logistics company, offering quickly gained traction with a number of leading e-retailers. more
BEVH

BEVH

The bevh stands for the future of trade and is the most important contact for the media, politics, institutions and market participants. We are like the industry we represent: innovative, curious, conscientious. more

Expert Insights

Insight articles, passport features, latest event news and more...
More Insights

The Mighty Mouse Click: Four key areas of focus for successful entry to the German market

With continued growth, a stable economy and low interest rates boosting its strong figures, eCommerce industry watchers are paying close attention to the German online retail market. Here are four key areas of focus for successful entry to the German market. more

How does pay by invoice work in Germany?

German consumers are some of the biggest online shoppers in Europe and when it comes to paying for these purchases, payment by invoice is still one of the most popular payment methods... more

What is the fastest rising fraud threat to eCommerce businesses in Germany?

A surge of account takeovers have been a major problem for eCommerce customers in Germany lately - something which major fraud prevention and payment experts are tackling everyday. more

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