Michael Truluck

CEO - La Redoute

La Redoute CEO speaking at eCommerce Worldwide Cross Border Summit

As La Redoute International CEO, Michael is responsible for leading the company’s French Brands Worldwide (except France). La Redoute is a market leading Brand selling French Style – Fashion and Homes products.


Michael joined Redcats (former parent company of La Redoute and part of the Kering 'PPR' Group) in 2007 at the grand old age of 27, and believes that, for any business to succeed and ultimately create value for its shareholders, the business needs to be focused not only on its customers but also on its employees. Michael believes that if you have engaged and passionate employees, they will make your customers happy which in turn will create shareholder value.


In 2012, Michael was also awarded Finance Director of the Year at the Yorkshire Finance Director Awards.


Michael previously held the position of Redcats UK CEO for the brands La Redoute, Vertbaudet and Daxon and 5 Finance positions within Redcats UK (including CFO) before stepping across from Finance. Prior to Redcats Michael held senior positions with Condé Nast Publications and with Peter Blacks Footwear & Accessories.

Back to Cross-Border Summit 2017 Speakers

Graham Broughton

Graham is the We are Pentagon’s European Managing Director and is responsible for the growth and ongoing development of the Pentagon portfolio across Europe.

Vicky Bell

Vicky is Head of eCommerce at Astley Clarke, a British jewellery brand, where she is responsible for expanding their international presence & revenue online.

Oisin Lunny

Oisin’s background of over 25 years in technology and media includes roles as UK Managing Director for the world’s largest social space for teens, and Global Product Manager for Media Services at Europe’s largest network operator.

Edward Hardy

Edward Hardy works with World First’s Economics and Currency Strategy team to assist and advise clients on transactional FX strategy and currency solutions.

Malcolm Scovil

Malcolm Scovil is the Head of Business Development at Tophatter, one of the world’s fastest growing mobile shopping apps with over $400 million in annual revenue.

Claire Flanagan

Claire is the International Strategic Marketing Manager at multichannel clothing and footwear retailer Cotton Traders.

Miles Paterson

Miles has over 12 years’ experience working in multi-channel retail for brands such as HMV, Boots and American Express. In 2009 he joined IMRG, developing the Mobile Commerce and Social media channel for three years, alongside the most influential eCommerce merchants.

Andy Valentine

Andy Valentine is the UK Business Manager for Payoneer and focuses on educating UK merchants on the benefits and practicalities of selling on international marketplaces, as well as guiding them on Payoneer’s payment solutions that can help drive their business growth.

Noelle Reno

Noelle Reno is the CEO and Founder of the Digital Shopping Channel, a video e-commerce platform specialising product reviews and innovative product ranges.

Jose Nino

Jose is Vice President of E-Commerce, Marketing for Perry Ellis International and is responsible for several facets of the organization’s domestic and international e-commerce strategy.

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