Meifang Chen joined Alibaba to help European companies expand to Asia and develop new revenue streams. In her role, Meifang is capitalizing on her extensive experience in working with Fortune 500 companies in EMEA and the US in business development, sales and people management.
Prior to Alibaba, Meifang was leading the global efforts for Mobile App Developers at Google HQs, working with Sales, Marketing, Product and Legal teams to support developers and drive incremental revenue for Google. Prior to this, Meifang was managing global sales programs to accelerate growth through improvements in Google’s productivity in acquiring new advertisers.
In her free time, Meifang advises and helps start-ups in areas such as online marketing strategies, monetisation and new go-to-market strategies.
Meifang started her career in Marketing and Business Development for medical devices at General Electric (EMEA HQs). She holds a Bachelor degree in Business Management and Finance from Carlos III University of Madrid (Spain) and studied at HEC Paris (France).