Mei Chen

International Business Development - Alibaba Group

AlibabaInternational Business Development speaking at eCommerce Worldwide Cross Border Summit

Meifang Chen joined Alibaba to help European companies expand to Asia and develop new revenue streams. In her role, Meifang is capitalizing on her extensive experience in working with Fortune 500 companies in EMEA and the US in business development, sales and people management.


Prior to Alibaba, Meifang was leading the global efforts for Mobile App Developers at Google HQs, working with Sales, Marketing, Product and Legal teams to support developers and drive incremental revenue for Google. Prior to this, Meifang was managing global sales programs to accelerate growth through improvements in Google’s productivity in acquiring new advertisers.


In her free time, Meifang advises and helps start-ups in areas such as online marketing strategies, monetisation and new go-to-market strategies.


Meifang started her career in Marketing and Business Development for medical devices at General Electric (EMEA HQs). She holds a Bachelor degree in Business Management and Finance from Carlos III University of Madrid (Spain) and studied at HEC Paris (France).

Nisreen Shocair

Nisreen Shocair has been the President of Virgin Megastore for the Middle East (VM), a division of Azadea Group Holding, since 2006. . Virgin Megastore Middle East is a leading entertainment brand and retailer in the region, synonymous with youth, trend, entertainment and culture.

Todd Wade

Todd Wade, a technology enthusiast and crazy about shoes, took on the role of Vice President of IT and eCommerce Europe for the global leader in lifestyle footwear and iconic brand Sketchers in September 2010 with a vision to develop technology systems to enable growth across the markets.

Dave Elston

Dave Elston has extensive retail and online experience at both HMV and Clarks. Initially at HMV, Elston launched a number of exciting online/digital initiatives before moving to Clarks. At Clarks, Dave set up the European eCommerce operation and has successfully launched five transactional websites across Europe.

Sally Heath

Sally Heath is the eCommerce Director at New Look and is responsible for trade across the UK and European websites. Sally spent over 15 years in fashion buying before specialising in eCommerce and loves the pace and innovation that the digital age has brought to retail. New Look’s eCommerce sales grew over 30% last year and has ambitious growth planned again this year both locally and internationally.

Geoff Scully

Geoff Scully was appointed Managing Director of Shop Direct Ireland Limited t/a Littlewoods Ireland, in 2005.

Cheryl Clifford

Cheryl Clifford is Head of International for Hobbs Limited where she is responsible for leading Hobbs’ international development and expansion. Her remit includes ensuring successful delivery of Hobbs’ international strategy by optimising all channels and maintaining brand integrity in all markets.

David Williams

David Williams is responsible for eCommerce and driving the digital product experience for Deckers Brands in EMEA fully overseeing UGG Australia, Teva and Hoka websites. With all online trading and direct online marketing under his responsibility, David investigates new ways of delivering digital experiences.

Jackie Hill

Jackie Hill is Head of International for JD Williams & Co where she is responsible for defining and delivering the strategy for market entry into new territories, delivering growth whilst managing profit impact, across multiple channels for JD Williams brands.

Nir Debbi

Nir has vast experience in strategic planning and business development, working for over 10 years in managerial positions in the high-tech and financial sectors.

Dr Jim Shaikh

Jim Shaikh is an entrepreneur and CEO of Feed Me Bottles Ltd who developed the yoomi self-warming baby feeding bottle and the yoomi range of feeding products. Jim completed a MEng at Imperial College before obtaining a PhD from Cambridge University.

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