Adriana Lyon-Shaw is a senior e-Commerce Advisor at UK Trade & Investment, where she specialises in providing digital and e-commerce expertise to retailers as part of UKTI’s e-Exporting Programme.
She has previously worked at Alibaba.com as Marketing and BD Manager for EMEA and Brazil implementing new market’s strategies, online and offline campaigns and traffic generation.
Adriana has over 15 years’ experience in marketing – both online and offline across various sectors with a strong flair for the digital space.
UKTI’s e-Exporting Programme is dedicated to helping UK’s businesses benefit from the global demand for British goods and services through online channels. Find out more at: www.gov.uk/e-exporting