China

China    Sponsored by cross-border passport sponsored by Royal Mail

With its explosive eCommerce growth and unrivaled consumer base, China is a territory that should undoubtedly be on the radar of any enterprising international e-merchant as a country that offers opportunities for profit and expansion now virtually unheard of in the Western market.

Areas of Interest

We have broken down each guide into key areas of interest.
Territory Overview

Territory Overview

Territory Overview

This section forms a general overview of China as a prospective trading location. more
eCommerce Environment

eCommerce Environment

eCommerce Environment

This section shows statistics on the use of online and mobile in China in relation to e-retail. more
Marketing and Branding

Marketing and Branding

Marketing and Branding

This section explores the most effective marketing mechanisms in China. more
Business Environment

Business Environment

Business Environment

This section explores the Chinese political, social and economic environment. more
Finance and Payments

Finance and Payments

Finance and Payments

This section looks at key financial information a prospective e-Merchant should consider before trading in China. more
Legal

Legal

Legal

This section provides an overview of the legal framework of the People’s Republic of China. more
Corporate Forms

Corporate Forms

Corporate Forms

This section explores the main corporate forms that exist within China and the requirements for operating in each. more
Logistics

Logistics

Logistics

This section looks at developments in Chinese logistics that prospective e-merchants should consider. more
Customer Experience

Customer Experience

Customer Experience

This section offers information about inspiring consumer confidence and promoting customer retention in China. more
CIECC

CIECC

IMRG’s Chinese partner organisation is the China International Electronic Commerce Centre (CIECC). more
TranslateMedia

TranslateMedia

TranslateMedia is a language service provider and technology company that helps global brands expand into markets globally. more

Expert Insights

Insight articles, passport features, latest event news and more...
More Insights

Managing cross-border payments in a booming Chinese eCommerce market

Cross-border eCommerce sales in China are rocketing but with a challenging market for Western retailers to expand into, do retailers really understand the key to success when it comes to cross-border payments? more

China - a trillion-dollar-sized pie?

Not only is China the world’s largest and fastest growing eCommerce market, but online shopping continues to rise significantly with online spending estimated to reach over one trillion dollars by 2020. So is China currently at the forefront of your mind? more

China Singles Day and the implications for global eCommerce

With reported USD $14.3bn in online sales in just one day in 2015, most peak retail periods are being easily eclipsed by China Singles Day. But what implications does this have for global eCommerce? more

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eCommerce Worldwide provides online retailers with all the information, and resources, they need to develop cross-border strategies for entering new markets around the world
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