Belgium and Netherlands

Belgium & Netherlands    Sponsored by cross-border passport sponsored by Spring Postnl

With a combined population of 28 million people, 11.5 million households and combined GDP of €1.08trn and English spoken widely, the Netherlands and Belgium offer an attractive market to international merchants looking to expand into new territories.

Both countries have good underlying infrastructure with globally renowned ports and airports and excellent road and rail connections with the rest of Europe. Placed on the edge of continental Europe but with a history of international trade, both markets are used to trading with their neighbours and international partners.

Belgium and the Netherlands (together with Luxembourg) are often collectively viewed as Benelux but although combined as a trading region for the purposes of this report, Belgium and the Netherlands are two very different countries.

To help you understand how to develop a strategy for launching cross-border operations in these countries, eCommerce Worldwide – supported by Spring – has created a comprehensive guide on the Belgian and Netherlands markets. This report will help you understand all the key information you need to know about, including:

  • Territory overview - general information on the countries including population, language and global rankings
  • Political & socio-economic environment - what is the current political situation in the two countries and how is the political framework structured?
  • Online & mobile statistics - rankings and data on how advanced the countries are from a digital perspective, including latest ecommerce data
  • Marketing - popular marketing channels and approaches, including data on shopper behaviour across devices
  • Cross-border sales - appetite for making purchases from retailers in other markets and rankings on the most popular
  • Legal framework & regulation - a summary of the key legislation and trading requirements online retailers need to be aware of
  • Finance & payments - how do shoppers in the two countries prefer to pay for purchases?
  • Logistics & delivery - what fulfilment options are available and what do shoppers expect from the delivery experience?

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