Event Agenda


18th May 2016, Platinum Suite, ExCel London

The eCommerce Worldwide Cross-Border Summit features a full day of presentations and insight from industry experts to help you develop your strategy for cross-border expansion.


 

Book Free Tickets eCommerce Cross-Border Event

08:15

Registration Begins

Be sure to arrive early and enjoy some morning refreshments.

09:15

Welcome from eCommerce Worldwide & IMRG

Graeme Howe, Managing Director

09:15 - 09:25

09:25

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

eCommerce Worldwide Cross-Border Summit Opening keynote speaker eCommerce Worldwide Cross-Border Summit Headline Sponsor speaker

Opening Keynote Presentation

Key Steps for International Expansion

  • International expansion – Insight and best practices on how to effectively expand globally with a local touch.
  • Localisation – How a relevant, localised offer will increase your conversion rates
  • Cross-Border customer experience - how to achieve seamless local experience for cross border shoppers
  • Client case study

Mark Batty, Head of International Development, Boden

Nir Debbi, Co-Founder & CMO, Global-e

09:25 - 09:55

10:00

 

 

 

 

 

 

 

 

 

 

eCommerce Worldwide Cross-Border Summit keynote speaker

Keynote Presentation

Selling into Europe - Case Studies and Lessons Learned

  • Regulations – what are the pitfalls to look out, country to country?
  • Language - best practices and local nuances
  • Payment – how do payment methods differ across countries?
  • Returns – understanding the wide variance between countries; localising returns policy accordingly

Todd Wade, Vice President of IT and eCommerce, Europe, Skechers

10:00 - 10:30

10:35

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

eCommerce Worldwide Cross-Border Summit keynote speaker - Virgin Megastore Middle East

Keynote Presentation

Spotlight on the Middle East

  • Which markets are the most important and advanced for eCommerce?
  • Financial dynamics - at what threshold does it become economically viable for Middle Eastern consumers to shop cross border vs locally?
  • Overall usage and shopping patterns of millennials in the Middle East
  • Credit card penetration and the use of cash on delivery
  • Importance of mobile as a purchasing channel
  • Discounting vs editing in the purchase decision
  • Government restrictions in specific countries

Nisreen Shocair, President, Virgin Megastore Middle East

10:35 - 11:05


11:05

Refreshment Break

Enjoy some refreshments including tea and coffee.

11:05 - 11:35


11:35

 

 

 

 

 

 

 

 

 

 

 

 

 

eCommerce Worldwide Cross-Border Summit keynote speaker - Shop Direct Ireland

Keynote Presentation

Spotlight on Ireland

  • Overview of eCommerce market and size of the opportunity in Ireland
  • Challenges for new entrants
  • Key marketing channels and consumer behaviour
  • Do’s and dont’s of trading in Ireland

Geoff Scully, Managing Director, Shop Direct Ltd / Littlewoods Ireland

11:35 - 12:05

12:10

 

 

 

 

 

 

 

Panel Discussion

Cross border eCommerce - with the benefit of hindsight, what are the key challenges and how can the chances of success be maximised?

  • Success (and horror) stories when launching in specific countries / regions
  • Trade tactics – marketing strategy, localisation, adaptation to social, cultural and economic factors
  • Advanced markets versus emerging/developing markets – how do risks, opportunities and entry strategies differ?

12:10 - 13:00

 

Panel Members:
Chair: Andrew McClelland

 

eCommerce Worldwide Cross-Border Summit Panel session speaker - Hobbs Ltd
Cheryl Clifford, Head of International, Hobbs Ltd

eCommerce Worldwide Cross-Border Summit Panel session speaker - New Look
Sally Heath, eCommerce Director, New Look

eCommerce Worldwide Cross-Border Summit Panel session speaker - Deckers Brands
David Williams, Director of Online EMEA, Deckers Brands

eCommerce Worldwide Cross-Border Summit Panel session speaker - JD Williams
Jackie Hill, Head of International, JD Williams & Co


13:00

Lunch Break

Enjoy a delicious lunch & network with your fellow peers.

13:00 - 14:00


14:00

 

 

 

 

 

 

 

 

 

 

 

 

 

 

eCommerce Worldwide Cross-Border Summit keynote speaker - Clarks Shoes

Keynote Presentation

Building and Managing your Brand Cross-Border

  • Moving from passively responding to actively driving cross border sales
  • What marketing techniques work best to grow the business internationally?
    • Balancing desktop / social media / mobile eCommerce
    • Working with channels and marketplaces
  • Ensuring that your logistics and fulfilment are fit for purpose and reflect your brand values in each new market

Dave Elston, Digital Director European Region, C&J Clarks Int Ltd

14:00 - 14:30

14:35

 

 

 

 

 

 

 

 

 

 

 

eCommerce Worldwide Cross-Border Summit keynote speaker - Alibaba Group

Keynote Presentation

Are you China-ready?

  • How do you know? What is the critical check list of questions to ask?
  • How to engage with the Chinese consumer?
  • Insights and opportunities

Mei Chen, International Business Development, Alibaba Group

14:35 - 15:05

15:10

 

 

 

 

 

 

eCommerce Worldwide Cross-Border Summit keynote speaker - Institute of Directors

Keynote Presentation

Short to Medium-Term Global Economic Outlook - What Should Retailers Be Factoring Into Their Cross-Border Trading Strategies?

James Sproule, Chief Economist & Director of Policy Insight, Institute of Directors

15:10 - 15:40


15:40

Refreshment Break

Enjoy some refreshments including tea and coffee.

15:40 - 16:10


16:10

 

 

 

 

Panel Discussion

Tmall into China as an SME - The real experience

  • An interactive discussion with experts and SME retail practitioners
  • Find out the facts from those actually selling direct to Chinese consumers through the Royal Mail Tmall storefront

16:10 - 17:00

 

Panel Members:

 

eCommerce Worldwide Cross-Border Summit Panel session speaker - Royal Mail
Chair: Jasmine Chambers, Director of eCommerce China, Royal Mail Group

eCommerce Worldwide Cross-Border Summit Panel session speaker - Works with Water

Jules Birch, Founder & Managing Director, Works with Water


eCommerce Worldwide Cross-Border Summit Panel session speaker - Yoomi


Dr Jim Shaikh, Founder & CEO, Yoomi


eCommerce Worldwide Cross-Border Summit Panel session speaker - UK Trade and Investments


Adriana Lyon-Shaw, Senior eCommerce Adviser, UK Trade & Investment


17:05

 

 

 

 

 

 

 

 

eCommerce Worldwide Cross-Border Summit Closing keynote speaker

Closing Keynote Presentation

Selling into the Russian Market

  • What are the key considerations?
  • What are the opportunities?

Paul Rogowski, Senior Director, LAMODA

17:05 - 17:30


17:30

Drinks Reception

Stay & enjoy a drinks reception with your peers and eCommerce Worldwide experts

17:30 - 19:00


19:00

Carriages and Home

Hear from all these speakers and gain insight into all your cross-border needs. Book your tickets now:

 

Contact Us

eCommerce Worldwide
2 Ching Court
49-53 Monmouth St
London
WC2H 9EY

Tel: 0203 696 0980
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eCommerce Worldwide provides online retailers with all the information, and resources, they need to develop cross-border strategies for entering new markets around the world
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